What is Keyword Research?

I was reading an article the other day that focused on the importance of keyword/phrase research.

Keyword research is imperative to any targeted SEO marketing plan. In order to rank high on the search engines, we need to first determine what people are looking for and what keywords are used in searches by  consumers.  If you think about it , you need to find out what verbiage the layperson uses when trying to find the product or service you offer.  A ...

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Creating your first E-Commerce website

By Liz Sk0rski

 

There are many different levels of e-commerce websites. From the buy now button on the static HTML site to premium templates on a CMS platform to specialized fully functional shopping cart and customer management software.  The difference between them is cost and functionality.

The common elements of any e-commerce site:

  • Determine your functionality needs first:
  • How many products will you have?
  • Do you need to be able to update products and prices yourself, if so how often?
  • Do you need monthly ...
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Print companies becoming web experts??

There are no shortage of print ad companies now offering web services. Heck even certain office supply stores are offering business website services.  I have been in this industry for 10 years and amazed at the utter incompetence of these companies.  They promise the world and don’t know how to deliver.  My question is who does the work?  The people who answer the phone are call center personnel and I am sure they really try but they do not have ...

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Search Engine Optimization – Do It Yourself

There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages. Sadly, many organizations (and people) succumb to these pitches, and spend significant dollars each month chasing a top ranking. “Sadly”, because much of the SEO work could have been built in from the start, and because much of the ongoing work they could do by themselves at little or ...

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