“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox,old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
Google is the new Yellow Pages.
More & more of our pre-shopping research starts on search engines. as of Sept 2010 approx. 21%
Worldwide, we conduct 88,000,000,000 searches per month on Google.
57% of Internet users search the web every day.
46% of daily searches are for info on products or services.
20% of monthly Google searches are for local businesses.
Ranking high on search engines is no longer optional, it’s critical.
70% of the links search users click on are organic—not paid.
60% of all organic clicks go to the top three organic search results.
75% of users never scroll past the first page of search results.
FACT: The more keyword-rich content you generate, the more search engines will find (and love) you.