Just the Facts about Internet Trends

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox,old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”

CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)

Google is the new Yellow Pages.

More & more of our pre-shopping research starts on search engines. as of Sept 2010 approx. 21%

Worldwide, we conduct 88,000,000,000 searches per month on Google.

57% of Internet users search the web every day.

46% of daily searches are for info on products or services.

20% of monthly Google searches are for local businesses.

Ranking high on search engines is no longer optional, it’s critical.

70% of the links search users click on are organic—not paid.

60% of all organic clicks go to the top three organic search results.

75% of users never scroll past the first page of search results.

FACT: The more keyword-rich content you generate, the more search engines will find (and love) you.

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