SEO, SEM and Social Media- What’s the difference?
In very simplified terms the definitions of the following Website traffic strategies are below:
SEO is Search Engine Optimization- is the art and science of getting better search results for your website. Tayloring your keyword content, coding and message.
SEM is Search Engine Marketing- also called Pay- per -click advertising. This is a market driven system that allows people to place adds on websites/ search engines on a paid use basis. Basically if I click on your ad that takes me to your website , then you have to pay for it.
Social Media- Facebook, Twitter, Linked In, blogs- offer a way to drive trafffic to your website with compelling content, interesting articles, catching themes, and building relationships online. Allows use of multiple free platforms.
In my work as a small business web designer, I often deal with conservative marketing budgets. I coach businesses on shoe string marketing for their website and business. It is important to empower the business owner with the tools to market their own business. We can strategize ways to reach your prospecive client on a continual basis at little cost. Having been in business for many years, I know the benefit of getting a great search engine ranking and keeping it.
Call to discuss shoestring marketing options for your website. 1- 800-910 2192