Search Engine Optimization – Do It Yourself
There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages. Sadly, many organizations (and people) succumb to these pitches, and spend significant dollars each month chasing a top ranking. “Sadly”, because much of the SEO work could have been built in from the start, and because much of the ongoing work they could do by themselves at little or no cost. How Google works: They have an algorithm...
read moreWhat is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. The idea of sharing content...
read moreCreating your first E-Commerce website
By Liz Sk0rski There are many different levels of e-commerce websites. From the buy now button on the static HTML site to premium templates on a CMS platform to specialized fully functional shopping cart and customer management software. The difference between them is cost and functionality. The common elements of any e-commerce site: Determine your functionality needs first: How many products will you have? Do you need to be able to update products and prices yourself, if so how often? Do you need monthly sales reports? Do you need to...
read moreEstablished Web Design Company Comes to Orangeville
Skorski Web Design Inc. was established in 2004 primarily serving the Burlington and Oakville markets. We did serve Hamilton, Milton and Mississauga as well. In late 2011 we relocated to Shelburne Ontario, with the closest major center being Orangeville Ontario. We are starting to make new connections with business owners in the Dufferin area and look forward to launching a new website that is currently under construction called www.webdesignorangeville.ca Look for the completed site in late May 2012.
read moreWhat is this “over optimization” that everyone is talking about?
Original publication by Jennifer Horowitz- Ecommbuffet.com This is a wonderful article that really points out all the little tricks people used to try to get ahead in the search engines will end up penalizing their site in the long run. Build the fundamental of the website properly and concentrate on building valuable original content that will engage the website viewer and the search engine rankings will come. Keep you site up to date and use social media. Need help with these concepts? Contact me today. 1. The most common...
read moreSEO, SEM and Social Media
SEO, SEM and Social Media- What’s the difference? In very simplified terms the definitions of the following Website traffic strategies are below: SEO is Search Engine Optimization- is the art and science of getting better search results for your website. Tayloring your keyword content, coding and message. SEM is Search Engine Marketing- also called Pay- per -click advertising. This is a market driven system that allows people to place adds on websites/ search engines on a paid use basis. Basically if I click on your ad that...
read moreSmall Business Websites in Ontario
Since 2004 we have been providing small business owners with an affordable way to create an online presence. We will work with you in a collaborative process to determine your website needs and functionality requirements. Our job is to position you for future growth and success. We have worked with hundreds of business owners over the years and our background in marketing reinforces the objectives for the website. We keep up to date on search engine optimization strategies. What we will do; discuss your requirements stick to...
read moreOffice Relocation November 25/11
As of November 25, 2011 we will be relocating to the Duffrin County ie. Shelburne, Orangeville, Erin Area. We will continue to service all Burlington and Oakville clients as normal. We have obtained a new toll number 1-800-910-2192. Our servers in Toronto will not move and our website and emails will remain the same. We look forward to expanding our business in the Duffrin County area.
read moreWordPress proving to be a very effective CMS
Over the last couple of years we have seen a huge increase in customers looking to have control over their own website. We examined several popular CMS (content management systems) platforms and chose to go with WordPress. I found it easier to teach to clients and there are many template options. We can buy them, create them and are impressed with the stability of the platform in general. We have just launched several sites this November using the with WordPress platform. If you are looking for a clean website with custom colours, social...
read moreBeware of the SEO trap
Outsourcing your business’s SEO is a leap of faith – you’re spending valuable marketing dollars on a project and need to show the return on that investment. That’s why many marketers are tempted by firms that guarantee top rankings or specific traffic increases, or claim they’ll improve your position in as little as 30 days. But beware of firms that make these kinds of promises. The fact is, reputable SEO firms don’t offer guaranteed #1 rankings, fast results, or any other promises that sound too good to be true. Rand...
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Liz Skorski owns and operates Skorski Web Design Inc. and SWD Hosting. Since 2004 SWD has completed hundreds of websites in many different industries. SWD serves individuals and small to medium sized businesses in Ontario Canada. We do have clients in BC and Florida as well. Our business has transitioned over the years and we now focus on custom HTML and CMS systems for our clients with a strong focus on marketing. Contact us today to discuss you options.