There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages. Sadly, many organizations (and people) succumb to these pitches, and spend significant dollars each month chasing a top ranking. “Sadly”, because much...
Read MoreWhat is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information...
Read MoreWhat is this “over optimization” that everyone is talking about?
Original publication by Jennifer Horowitz- Ecommbuffet.com This is a wonderful article that really points out all the little tricks people used to try to get ahead in the search engines will end up penalizing their site in the long run. Build the fundamental of the website properly and concentrate on building valuable original content that will engage...
Read MoreSEO, SEM and Social Media
SEO, SEM and Social Media- What’s the difference? In very simplified terms the definitions of the following Website traffic strategies are below: SEO is Search Engine Optimization- is the art and science of getting better search results for your website. Tayloring your keyword content, coding and message. SEM is Search Engine Marketing- also...
Read MoreBeware of the SEO trap
Outsourcing your business’s SEO is a leap of faith – you’re spending valuable marketing dollars on a project and need to show the return on that investment. That’s why many marketers are tempted by firms that guarantee top rankings or specific traffic increases, or claim they’ll improve your position in as little as 30 days. But beware of...
Read MoreHow to create high quality web content?
So how do you go about creating this high quality content? It starts with figuring out what your site visitors want and need to learn on your site. Even ecommerce stores can be an informational resource about your products and industry. So when you sit down to write content, ask yourself this: What questions do potential...
Read MoreAbout Me
Liz Skorski owns and operates Skorski Web Design Inc. and SWD Hosting. Since 2004 SWD has completed hundreds of websites in many different industries. SWD serves individuals and small to medium sized businesses in Ontario Canada. We do have clients in BC and Florida as well. Our business has transitioned over the years and we now focus on custom HTML and CMS systems for our clients with a strong focus on marketing. Contact us today to discuss you options.