SEO, SEM and Social Media- What’s the difference? In very simplified terms the definitions of the following Website traffic strategies are below:   SEO is Search Engine Optimization- is the art and science of getting better search results for your website. Tayloring your keyword content, coding and message. SEM is Search Engine Marketing- also called [...]

Outsourcing your business’s SEO is a leap of faith – you’re spending valuable marketing dollars on a project and need to show the return on that investment. That’s why many marketers are tempted by firms that guarantee top rankings or specific traffic increases, or claim they’ll improve your position in as little as 30 days. [...]

So how do you go about creating this high quality content? It starts with figuring out what your site visitors want and need to learn on your site.

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox,old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”

The most successful companies embracing the new business marketing paradigm have learned to sacrifice and in fact totally relinquish something that 10 years ago they never would have – CONTROL.