There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages. Sadly, many organizations (and people) succumb to these pitches, and spend significant dollars each month chasing a top ranking. “Sadly”, because much...
Read MoreWhat is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information...
Read MoreWhat is this “over optimization” that everyone is talking about?
Original publication by Jennifer Horowitz- Ecommbuffet.com This is a wonderful article that really points out all the little tricks people used to try to get ahead in the search engines will end up penalizing their site in the long run. Build the fundamental of the website properly and concentrate on building valuable original content that will engage...
Read MoreHow to create high quality web content?
So how do you go about creating this high quality content? It starts with figuring out what your site visitors want and need to learn on your site. Even ecommerce stores can be an informational resource about your products and industry. So when you sit down to write content, ask yourself this: What questions do potential...
Read MoreWhy Link Exchanges are Bad for Your Site’s Health
By Neil Holley-Williams (c) 2010 Article printed from SiteProNews: http://www.sitepronews.com I thought this article was well worth posting as it contains some very common sense link building info. So you’ve got yourself a website and are all excited about it. You tell your friends, colleagues and business contacts and the first thing they say is...
Read MoreStruggles of a Small Business Owner
I often deal with small business owners that are struggling with marketing their businesses. A big challenge is understanding that you can not just get a website, put it on the web and wait for business to follow. The website should be a core piece of your marketing as it needs to be a credibility piece for your company. The website should at the very...
Read MoreAbout Me
Liz Skorski owns and operates Skorski Web Design Inc. and SWD Hosting. Since 2004 SWD has completed hundreds of websites in many different industries. SWD serves individuals and small to medium sized businesses in Ontario Canada. We do have clients in BC and Florida as well. Our business has transitioned over the years and we now focus on custom HTML and CMS systems for our clients with a strong focus on marketing. Contact us today to discuss you options.